Lake Effect Winter Ale is Plugged In at the Second Annual Rock Hall Ball

(CLEVELAND, OH) - Western Reserve Brewing's own Lake Effect Winter Ale will be released at the Second Annual Rock Hall Ball on Friday, October 27 with proceeds to benefit the Rock & Roll Hall of Fame and Museum.

Last year's event was a rousing success with about 1,500 people attending in some of the most outrageous costumes ever to be seen on the North Coast. The Rock Hall Ball has become Cleveland's premier Halloween Party.

"We're delighted to have been asked to participate as underwriters as well as providers of the exclusive beer for the event. Western Reserve Brewing is taking the opportunity to roll out the 2000 brewing of our highly prized Lake Effect Winter Ale," said Gavin Smith, Western Reserve Brewing CEO.

Freshness has always been something that Western Reserve consumers count on and for the Rock Hall Ball, Head Brewer Jeff Ogden has timed the kegging and bottling of Lake Effect to be completed a mere 2 hours before the first keg is tapped.

In the 1998-1999 World Beer Cup competition, Lake Effect Winter Ale was the only "holiday beer" from Ohio to win a medal, beating out Sam Adams to win a Silver in the Herb and Spice category.

Made with malted barley from Scotland, Lake Effect is a true Scotch Ale, characterized by a rich, malty, full bodied flavor. Lake Effect is lightly flavored with molasses, cinnamon and coriander and the amount of hops used is carefully monitored to allow the spice flavorings to come through while preserving all of the qualities of a classic Scotch Ale. Western Reserve's President and Brewmaster, Andrew Craze said, "Whenever I lift a glass of beer, I want all my senses to be involved. In addition to the taste, which is wonderful, I'm always delighted by the deep garnet color."

Tickets for the Rock Hall Ball are priced at $60 each. For more information on the Rock Hall Ball, call the Plugged In hotline at 216-515-8427. Purchase tickets by calling Ticketmaster at 800-493-7655, or at the Museum box office.

Western Reserve Brewing brews a variety of award-winning year round and seasonal beers, available throughout Greater Cleveland, Akron, and Toledo. All the beers are hand-crafted from the finest malt, hops, water and yeast in their brewery, located in Midtown Cleveland.